Sales promotion consists of a diverse collection of interactive tools, mostly short term, designed to stimulate quicker and / or greater purchase of particular products / services by consumers or trade.

Olala.com.au^(TM) provides to its customers consultancy and solutions in sales promotion matter. Olala.com.au^(TM) is guiding its customers through the process of deciding the strategy of sales promotion:
- establish its objectives,
- select the tools,
- develop the program,
- implement and control the program and
- evaluate the results

The specific objectives for sales promotion vary with the target market:
- consumer: encouraging purchase of larger size units, building trial among nonusers, attracting switchers away from competitors’ brands
- retailers: persuading retailers to carry new items and higher levels of inventory, encouraging off season buying, encouraging stocking of relating products, off setting competitive promotions, building brand loyalty, gaining entry into new retail outlets
- sales force: encouraging support of a new product or model, encouraging more prospecting, stimulating off season sales

In selecting the sales promotion tools it is necessary to take into consideration the following:
- the type of market
- sales promotion objectives
- competitive conditions
- tool’s cost effectiveness

Major Consumer Promotion tools are:
- Samples
- Coupons
- Chash Refund Offers (rebates)
- Price Packs
- Premiums (gifts)
- Frequency Programs
- Prize (contests, sweepstakes, games)
- Patronage Awards
- Free Trials
- Product Warranties
- Tie-in Promotions
- Cross-Promotion
- Point-of-Purchase Displays and Demonstrations

Major Trade Promotion tools are:
- Price-Off (off-invoice or off-list)
- Allowance
- Free Goods

Major Business and Sales Force Promotion tools are:
-Trade Shows and Conventions
- Sales Contests
- Specialty Advertising