1. What geographic market are you target?
  2. Is your product/service substitution rate high? What make your product/service physical benefits or features unique?
  3. Is demand for your product/service greater at specific times of the year?
  4. What is your products/service purchase frequency?
  5. What are the advertising goals?

    6. Informative advertising
    Regarding goods:
    - Telling the market about a new product
    - Suggest new uses for a product
    - Informing the market of a price change
    - Explaining how the product works
    Regarding services:
    - Describing available services
    - Correcting false impressions
    - Reducing buyers’ fears
    - Building a company image

    Persuasive advertising
    - Building brand preference
    - Encouraging switching to the brand
    - Changing buyers’ perception of product attributes
    OR
    - Persuading buyers to purchase now
    - Persuading buyers to receive a sales call

    Reminder advertising
    - Reminding buyers that the product may be needed in the near future
    - Remind buyers where to buy it
    - Keeping it in buyers’ minds during off-seasons
    - Maintaining its top-of-mind awareness

  6. How is customers expectation regarding your products/ service? Have you received testimonials? Are your customers/clients give you recommendation to other people? Have you success stories?

    7. Any single case is special. The starting point in advertsing your business is the same, does not matter what is the business deaimg with. All is happening after the initila contact is based on the budged allocated, product(s) and many other factors.

    To find out more and to get a free quotation please contact us or just drop in our office to organise an appointment.