First of all, an analyse of brand position and website is necessary.
Brand positioning refers to the specific, intended meaning for a brand in customer’s minds. Brand positioning articulates the goal that a customer will achieve by using the brand and explains why it is superior to other means of accomplishing this goal.
Marketers will want to consider using online services to find, reach, communicate and sell. Online marketing has great advantages as:
- having a website is affordable
- with websites, there is no real limit on advertising space and it is advertising 24 hours every day
- information access and retrieval are fast
- with websites, customers don’t have to face salespeople or open themselves up to persuasion and emotional factor
- marketers can learn how many people visited their website and their behavior
- easy way to find out how to improve the offers and ads
- building relationship with customers
