Online advertising is a form of online communication for the expressed purpose of building site traffic volumes and increase the number of transactions.
Olala.com.au is an interactive agency specialized in results-driven online advertising strategies. Online advertising is widely regarded as the most effective direct response medium, and achieves higher response rates than traditional ad campaigns, for a fraction of the cost.
Olala.com.au has developed an online push – pull mechanism to maximise the impact of the online mechanism.
PUSH to get the word out to an entire group of potentials customers / clients in order to hit those that may be currently interest in advertised products or services:
- web designing and developing
- optimising website content
- online banners ads
- email broadcast
- word of mouth campaigns
- rich media advertising
PULL to draw visitors to its customers’s website when they actively seeking the advertised product or service:
- SEO
- pay per click and bid management
- directory listings
- publishing articles
- social network advertising
- building affiliate programs
The final step in online advertising campaigns driven by Olala.com.au is to monitor the advertising performances:
- Conversion Analysis
- Landing pages for integrating online and offline advertising program
- Marketing Survey Campaigns
- Web Analytics
Banner advertising forms the majority of advertising on the Web. It is a powerful advertising medium that can be used for both brand awareness and direct marketing campaigns.
Email marketing is high performing at low-cost advertising techniques. On email broadcasting Olala.com.au offers to its customers the option to use their one system as well as to use Olala email system, depending on the customer needs.
Word-of-Mouth Campaign is an integrated combination of documents, materials and events that are designed to facilitate the best possible recommendations about a client's product from people most likely to influence a positive outcome — well beyond what would be communicated by "natural" means.
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.
Pay per click is online advertising payment model in which payment is based solely on qualifying click through.
Bid management is the process of optimizing PPC search engine bids based on the maximum amount you are ready to pay per keyword, to maximize Return on Investment.
Olala.com.au is powering the online advertising through web directories and articles directory. A web directory or link directory is a collection of websites information and links organised by categories. Article directories are a form of Search Engine Optimization where companies and professional writers submit articles based on a specific niche.
Conversion Analysis is about implementing and testing online advertising strategies to an existing website to get more sales and leads from the same amount of traffic.
Landing pages for integrating online and offline advertising program refer to a communication tool which will give the measurement of advertising effects on actions.
Web analytics is the practice of analysing usage of a web site in order to demonstrate the value of the site, or to improve it.
Olala.com.au offers to its customers an integrated solution from advertising consultancy to creative designing, copywriting and editing services, branding audit, website development and improvement of website performance.
The beauty of online advertising is that the advertiser only pays for the number of visits that its advertisement generates, and the results of its efforts dollar for click can accurately be measured. Online advertising generate traffic for the website and increases website prominence in search engines.
