Advertising Agency
 

Evaluating Advertising Effectiveness

Always Olala marketing specialists will work together with you to monitor the results of your advertising campaign. Based on your business, our specialists will determine what type of monitoring will give you a better overview of your advertising campaign.

The measuring of the effects of your campaign will give you the opportunity to make right business decisions: you will able to evaluate correctly the sale cost and the effectiveness of your advertising campaign. Throughout monitoring you can determine what kind of advertising is working better for your business.

If the advertising campaign is working well today, it is a big probability that will work as well in the near future. In fact it is recommendable to take the maximum advantage of an advertising campaign and run this campaign as long as it is effective. To change something in your advertising campaign just because you run it for a long period of time does not worth.

Attention: How well does the ad catch the reader’s attention?
Poor Ad Mediocre Ad Average Ad Good Ad Great Ad

Read-through: How well does the ad lead the reader to read further?
Poor Ad Mediocre Ad Average Ad Good Ad Great Ad

Cognitive: How clear is the central message or benefit?
Poor Ad Mediocre Ad Average Ad Good Ad Great Ad

Affective: How effective is the particular appeal?
Poor Ad Mediocre Ad Average Ad Good Ad Great Ad

Behavior: How well does the ad suggest follow-through action?
Poor Ad Mediocre Ad Average Ad Good Ad Great Ad

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