Questionnaire for Determining Advertising Target
1. What geographic market are you target?
2. Is your product/service substitution rate high? What make your product/service physical benefits or features unique?
3. Is demand for your product/service greater at specific times of the year?
4. What is your products/service purchase frequency?
5. What are the advertising goals?
Informative advertising
Regarding goods:
- Telling the market about a new product
- Suggest new uses for a product
- Informing the market of a price change
- Explaining how the product works
Regarding services:
- Describing available services
- Correcting false impressions
- Reducing buyers’ fears
- Building a company image
Persuasive advertising
- Building brand preference
- Encouraging switching to the brand
- Changing buyers’ perception of product attributes
OR
- Persuading buyers to purchase now
- Persuading buyers to receive a sales call
Reminder advertising
- Reminding buyers that the product may be needed in the near future
- Remind buyers where to buy it
- Keeping it in buyers’ minds during off-seasons
- Maintaining its top-of-mind awareness
6. How is customers expectation regarding your products/ service? Have you received testimonials? Are your customers/clients give you recommendation to other people? Have you success stories?
OLALA Advertising (OLALA.com.au TM) proudly supported the Police Association of NSW
